Ikigai is a Japanese concept often described as “a reason for being.” It sits at the intersection of what you love, what you’re good at, what the world needs and what you can be paid for. Finding your ikigai is about uncovering a practical, deeply personal sense of purpose that grounds your life and work in meaning and satisfaction.

In this coaching journey, we’ll use the ikigai framework to explore and clarify what truly matters to you. You’ll define your passions, mission, vocation and eventually profession to start a more meaningful and satisfying path in your life, helping you move from an unfulfilling career to clear intention and sustainable motivation.
Each session combines guided reflections, practical exercises and personalised worksheets to help you explore your passions, skills, values, and opportunities. We’ll use the ikigai framework step-by-step to clarify what truly motivates and fulfils you.
You’ll receive weekly tasks to deepen self-awareness and apply insights in real life, encouraging honest exploration and gradual integration, not rushed conclusions.

By mapping your unique ikigai, you’ll gain a clear compass to guide decisions, set meaningful goals and build routines that align with what matters most. This framework helps cut through noise and overwhelm, giving structure to your search for balance and purpose.

Ultimately, it’s about creating a sustainable lifestyle and mindset where work, passion and contribution connect naturally, making your life more fulfilling and intentional.